Sony FE 100mm F2.8 GM Revealed ITS First Sony G Master Macro Prime Lens, YouTube First Look Video and More Info at B&H Photo

Sony is excited to announce the latest lens in their G Master lineup. The Sony FE 100mm f/2.8 Macro GM is the first G Master macro prime lens. Fast, quiet autofocus, refined optical image stabilization, and robust construction make for a versatile must-have mid-telephoto prime.

NEW YORK, Sept. 30, 2025 (GLOBE NEWSWIRE) -- B&H is pleased to share the latest lens in the Sony G Master lineup, The FE 100mm f/2.8 Macro GM. This is the first G Master macro prime lens from Sony. Fast, quiet autofocus, refined optical image stabilization, and robust construction make for a versatile must-have mid-telephoto prime.

The 100mm Macro features a 1.4x maximum magnification ratio, which can be extended with the optional 1.4x and 2x teleconverters to up to 2.8x. The new lens also features a flourine coating on the front element, making it repellent to droplets and oils as well as fingerprints and smudges—though the addition of a teleconverter increases the working distance, so you don’t need to be right on top of your subject. The lens is also dust- and moisture-resistant, giving users extra protection when shooting in the elements.

Sony FE 100mm f/2.8 Macro GM Lens https://www.bhphotovideo.com/c/product/1924425-REG/sony_fe_100mm_f_2_8_macro.html

Product Highlights

• Full-Frame | f/2.8 to f/22
• 1.4x Magnification G Master Macro Prime
• Four XD Linear AF Motors, Internal Focus          
• Optical SteadyShot Image Stabilization
• Sliding Focus Ring for AF/MF Selection
• Focus Range Limiter & Focus Hold Buttons
• Aperture Ring with De-Click Switch
• Nano AR Coating II and Fluorine Coating
• Dust and Moisture-Resistant Construction
• Compatible with 1.4x & 2x Teleconverters

Similar to many of the latest G Master primes, the lens’s front filter thread is 67mm, so you can share filters across many lenses in your kit. Additionally, the lens shares the same ALC-SH173 lens hood as the FE 50mm f/1.4 GM. This compatibility highlights the fact that this is truly a Swiss army knife of primes. While macro is its bread and butter, this 100mm lens is also well-suited for portraits, events, and studio work.

As with many of the latest lenses in Sony’s arsenal, the 100mm Macro features an 11-blade diaphragm for better background rendering and rounder “bokeh balls,” traits desired by many photographers. All of this can be achieved handheld with OSS. The Optical Steady Shot (OSS) system has been refined to minimize even the smallest vibrations. The lens also supports Body-Lens Coordinated Control for the maximum level of effective image stabilization.

Sony continues to pull no punches with exquisite performance and beautiful image quality throughout their range of lenses, and the FE 100mm f/2.8 Macro GM is no exception. If you’ve been wishing for a G Master macro, the wait is finally over.

YouTube First Look Video Sony FE 100mm f/2.8 Macro GM Lens https://youtu.be/PQz2UMI9TDA

Learn more with B&H Explora
https://www.bhphotovideo.com/explora/photography/news/sony-unveils-first-g-master-macro-prime-lens

Preorder Sony FE 100mm f/2.8 Macro GM Lens

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

The B&H Payboo Credit Card offers the industry’s best instant savings and special financing, subject to credit approval. Visit B&H’s Payboo Page to learn more and apply.

Contact Information
Geoffrey Ngai
B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/

A photo accompanying this announcement is available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/bdc80ff9-280c-45c3-b861-1c61b320b12a

A video accompanying this announcement is available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/800f9d22-4b46-46ff-be51-4c6f6232b1b2

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.