Balance Naturals Revolutionizes Self Care with Sustainable, Toxin-Free Products
GASTONIA, N.C., Dec. 18, 2025 (GLOBE NEWSWIRE) -- Balance Naturals offers eco-friendly, plant-powered self-care solutions that promote healthier skin and hair while minimizing environmental impact. Recently, the company has been recognized for its commitment to clean living and sustainability.
The Rise of Balance Naturals: A New Standard in Self-Care
In a world where sustainability and personal health are top priorities, Balance Naturals leads the charge by redefining self-care. Founded by Jennifer Smith, an advocate for toxin-free living, the brand prioritizes clean ingredients, zero-waste packaging, and cruelty-free practices to offer customers an alternative to conventional beauty products.
“We wanted to create a brand that not only takes care of people but also contributes to a more sustainable future,” says Smith. “The beauty industry is full of toxic chemicals, harmful preservatives, and unnecessary waste. I wanted to change that and offer something that was truly beneficial to both people and the planet.”
From Homemade Remedies to a Growing Brand
Balance Naturals didn’t begin as a business, it started in Smith’s kitchen. For over two decades, she made her own body care and cleaning products, driven by her concern over the harmful chemicals in commercial products. After years of research and refinement, Smith earned diplomas in Natural Hair Care Formulation and Zero-Waste Formulation in 2021.
“I’ve always believed that what we put on our bodies matters just as much as what we put in them,” says Smith. “So many people were struggling with hair and skin issues from harsh chemicals in mass-produced products. I wanted to offer a healthier, more sustainable solution.”
Following two years of testing, Balance Naturals was born, and its commitment to effective, environmentally friendly products quickly gained a loyal following.
A Game-Changer in Eco-Friendly Beauty
Balance Naturals offers a range of products, including plant-based shampoo bars, lotion bars, and other body care essentials. What sets them apart is their commitment to reducing waste and harmful ingredients. By eliminating water from their formulations, they significantly cut down on the need for preservatives and plastic packaging, common in traditional beauty products.
“We decided early on that our products would be in bar form,” explains Smith. “Not only does this reduce plastic use, but it also eliminates the need for preservatives. Our shampoo and body care bars are just as effective, if not more, than their liquid counterparts, and they last longer too.”
The brand’s zero-waste philosophy is a core value, with eco-friendly packaging and sustainably sourced ingredients underscoring how self-care can be luxurious and conscientious.
Plant-Powered Ingredients for Healthy Skin and Hair
At the heart of Balance Naturals is a commitment to plant-powered ingredients. The products feature natural, cruelty-free, and vegan ingredients like shea butter, aloe vera, and plant oils, designed to nourish the body while remaining safe for the environment.
Smith’s background in botany and natural formulation ensures a unique approach to the brand’s products. “We carefully select ingredients that are not only effective but also safe for the body and the environment. It’s about finding the right balance between nature and self-care.”
Why Choose Balance Naturals?
Balance Naturals stands out in the beauty industry for its commitment to quality, sustainability, and transparency. Customers who choose Balance Naturals know they are supporting a brand that prioritizes ethical business practices, including the reduction of environmental waste and the use of natural, wholesome ingredients.
“We’re proud of the products we’ve created, but it’s the impact we’ve had on our customers’ lives that truly drives us,” says Smith. “Whether it’s the way our shampoo bars have improved their hair or the peace of mind they get from knowing they’re using safe, eco-friendly products, we are making a difference.”
By choosing Balance Naturals, customers are supporting a brand dedicated to ethical practices, cruelty-free products, and a cleaner, healthier lifestyle.
Recent Award Recognition: Best Natural Lotion Bars in the USA of 2025
Balance Naturals’ commitment to sustainability and natural ingredients has earned the company prestigious recognition. Recently, the brand was honored as the Best Natural Lotion Bars in the USA of 2025 by the Best of Best Review. This award highlights the brand’s dedication to providing eco-friendly and effective solutions in the personal care industry.
The Best of Best Review recognized Balance Naturals for its innovative approach to body care, particularly its lotion bars, which eliminate the need for plastic packaging while offering a powerful, all-natural alternative to conventional lotions. These bars, crafted without harmful preservatives or water, have been lauded by customers for their nourishing qualities and long-lasting effects.
“Being recognized in this way is a true honor,” says Smith. “This award reflects our commitment to delivering clean, sustainable products that are just as good for our customers as they are for the planet.”
About Balance Naturals
Balance Naturals is a founder-owned company dedicated to creating high-quality, plant-based personal care products. The brand focuses on providing effective, eco-friendly solutions for hair, skin, and body care with zero-waste packaging and ethically sourced ingredients. Balance Naturals is committed to making self-care practices healthier for both people and the planet.
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Jennifer Smith
Founder, Balance Naturals
Email: balancenaturalslife@gmail.com
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