Reliable Tank Line picks Gravitate for dispatch and payroll modernization

Reliable Tank Line has chosen Gravitate Supply and Dispatch to replace its legacy transportation system and automate fuel dispatch, payroll and billing. The move connects the Winston-Salem carrier more tightly to customers such as Quality Oil while reducing manual work across its fuel delivery network.

Why it matters: - Reliable Tank Line is moving off a general-purpose system that was not built for fuel hauling. - The switch is aimed at cutting manual work in dispatch, driver payroll and invoicing. - The change also gives the carrier a tighter digital link to customers and back-office accounting.

What happened: - Gravitate announced that Reliable Tank Line selected Gravitate Supply and Dispatch as its operating platform for fuel transport. - Reliable Tank Line is a family-founded carrier headquartered in Winston-Salem, North Carolina. - The company has operated since 1934 and serves North Carolina, South Carolina, Virginia and Tennessee. - Reliable Tank Line is a sister company of Quality Oil Company. - The carrier operates a fleet of more than 100 trucks delivering gasoline, diesel, propane and butane.

The details: - Reliable Tank Line had been using a general-purpose transportation management system that lacked route optimization. - Drivers relied on a manual in-cab workflow built around paper and photo-based bill of lading data entry. - Driver payroll included seniority pay, night and weekend differentials and seasonal guarantees. - Freight invoicing had to feed into Reliable Tank Line’s accounting system. - Gravitate Supply and Dispatch replaces manual dispatch planning with an automated order engine and route optimizer. - The platform uses a structured in-cab workflow to reduce bill of lading data entry. - Driver payroll is calculated from actual trip data and handles seniority, shift differential and guaranteed pay rules without manual reconciliation. - Freight invoicing integrates directly with back-office systems to keep billing and accounting aligned. - Crossroads is Gravitate’s connectivity layer that links carriers and fuel retailers through a common integration framework. - Crossroads gives Reliable Tank Line a direct connection to customers, including Quality Oil. - Order visibility and delivery data can flow without manual calls, texts or emails between dispatch and customers. - Gravitate says Crossroads lets Quality Oil connect without a new integration build.

Between the lines: - The deal reflects a broader push to replace legacy logistics software with tools built specifically for fuel distribution. - Reliable Tank Line is betting that automation can support growth without adding headcount each time the company adds trucks or customers. - The network effect matters here: each new carrier or retailer on Crossroads can lower the cost and friction of future integrations.

What's next: - Reliable Tank Line will implement Gravitate Supply and Dispatch across dispatch, payroll and billing workflows. - The company will use Crossroads to deepen electronic connectivity with customers and reduce manual coordination. - Gravitate expects its expanding carrier and retailer network to make future connections faster to establish and easier to support.

The bottom line: - Reliable Tank Line is modernizing a core fuel transport operation with software built for the specific demands of dispatch, delivery and payroll.