Social House Vodka launches Wisconsin Collector Series

Social House Vodka has introduced a five-edition Wisconsin Collector Series built around Badger traditions, starting with the 2026-27 Football Edition. A portion of proceeds from each bottle will support Wisconsin Athletics and student-athlete opportunities.

Why it matters: - The Wisconsin Collector Series gives Social House Vodka a campus-linked product line tied to Badger fandom and year-round retail activity in the state. - A portion of proceeds from every bottle sold will support Wisconsin Athletics and help create opportunities for Wisconsin student-athletes. - The program adds another consumer-facing way for adult fans to connect with Wisconsin traditions while supporting the athletics department.

What happened: - Social House Vodka announced the Wisconsin Collector Series on Oct. 2, 2026. - The program is a five-edition limited-run series inspired by Wisconsin Athletics, Badger traditions and fan rituals. - The lineup is planned to include football, volleyball, basketball, hockey and Wisconsin heritage editions. - The first release is the 2026-27 Football Edition. - The Football Edition will be sold in limited quantities through select Wisconsin retailers and eligible online channels. - Adult Badger fans 21 and older can register at Social House's registration page for first notice of availability, participating retail locations, future bottle reveals and Wisconsin events.

The details: - Each Wisconsin Limited Edition pairs Social House’s bottle design with Wisconsin-specific artwork and storytelling. - The bottle is built around Badger traditions and collectible fandom. - The vodka inside each edition is SOCIAL HOUSE Vodka, crafted in Kinston, North Carolina. - Social House’s Varsity Vodka is already available for Wisconsin retailers, restaurants and bars to order through participating distributors. - Those distributors include Wisconsin Distributors, Dean Distributing, Fabiano Brothers and Bill’s Distributing. - Social House plans consumer marketing, retail programming, sampling, events and on-premise activations to support both Varsity Vodka and the Wisconsin Collector Series. - The company says the effort is designed to build discovery, trial and repeat purchase while supporting distributor and retailer sell-through across Wisconsin. - Retailers, restaurants and bars can email orders@socialhousevodka.com for allocation information on the Football Edition or to request ordering information for Varsity Vodka through the appropriate local distributor. - Social House describes its broader brand idea as “Taste is Social.”

Between the lines: - The launch blends licensed merchandise, fan engagement and alcohol sales into one recurring program. - The Wisconsin partnership gives Social House a way to stay visible beyond a single seasonal release. - The athletics department gains a consumer product that ties brand loyalty to student-athlete support. - Mitchell Pinta, Deputy Athletic Director for Wisconsin Athletics, said the partnership gives fans something unique that reflects their traditions and connection to the Badgers.

What's next: - Social House plans future bottle reveals as the five-edition series rolls out. - The company also plans Wisconsin events tied to the registration list. - Consumer and retail marketing around the Football Edition and Varsity Vodka is expected to continue across the state. - Fans and retailers can follow Social House’s availability updates through the registration page and direct distributor ordering channels.

The bottom line: - Social House is turning Badger tradition into a collectible spirits platform, with Wisconsin Athletics as both partner and beneficiary.